In 2000, Kournikova became the new face for Berlei's shock absorber sports bras, and appeared in the highly successful "only the ball should bounce" billboard campaign. Photographs of her scantily-clad form have appeared in various men's magazines, including one in the much-publicized 2004 Sports Illustrated Swimsuit Issue, where she posed in bikinis and swimsuits, and in other popular men's publications such as FHM and Maxim. Kournikova was named one of People's 50 Most Beautiful People in 1998, 2000, 2002, and 2003 and was voted "hottest female athlete" and "hottest couple" (with Iglesias) on ESPN.com. In 2002 she also placed first in FHM's 100 Sexiest Women in the World in U.S. and UK editions. By contrast, ESPN—citing the degree of hype as compared to actual accomplishments as a singles player—ranked Kournikova 18th in its "25 Biggest Sports Flops of the Past 25 Years". Kournikova was also ranked #1 in the ESPN Classic series "Who's number 1?" when the series featured sport's most overrated athletes.
